New entities(organizations or individuals) all go through a grace period where they have a lot of leeway in how they portray themselves. Over time the perceptions are grounded in past acts and influenced by the perceptions of others. Once a perception has matured and hardened it is difficult to reshape.
Perceptions can be changed through a consistent and sustained effort, and sometimes helped by a public disclaimer. If that seems too difficult you could just pick a new name and start over.