I have not seen the episode of "Wife Swap" where Stephen Fowler gained his nasty reputation, but I am surprised that the Fowlers didn't see this coming. Reality TV shows always seek to portray people in an extreme and often negative light. If you're not prepared for the potential backlash, you should probably avoid the publicity. I think this extends to the web also, where you can share too much and get burned by it. And of course if facebook had their way, they would own your public blunders for all time.