July 13th, 2009



Anil Dash's post titled Google's Microsoft Moment is very interesting. I considered it initially in terms of LiveJournal, but then realized it applied to so much more. How an entity perceives itself and how it is perceived externally are often two different things. For entities to succeed they should aim to adjust and line up both those perceptions.

New entities(organizations or individuals) all go through a grace period where they have a lot of leeway in how they portray themselves. Over time the perceptions are grounded in past acts and influenced by the perceptions of others. Once a perception has matured and hardened it is difficult to reshape.

Perceptions can be changed through a consistent and sustained effort, and sometimes helped by a public disclaimer. If that seems too difficult you could just pick a new name and start over.